A native of Southern California, Craig Michaels has entertained audiences for almost 30 years in TV and radio in the Palm Springs area. As a social media expert, Craig utilizes various social platforms to reach his large base of business associates. His extensive experience in digital marketing accelerates the selling process, significantly shortening the time from listings to offers. Craig has been fortunate to call the Coachella Valley home for 30 years while helping to raise his six children. He is very familiar with the school districts, utility companies, parks, shopping centers, and year-round activities. In his spare time, Craig is very involved with local charities and always finds time to give back to the community which he loves. Every client has a different story or reason to buy or sell their property, so Craig doesn’t have a cookie-cutter approach. He likes to get to know his clients and perform a thorough assessment to better serve their needs. Exceeding customer expectations is how Craig has built reciprocity with many of his social media followers. His business mantra is, “I don’t just sell homes, I changes lives.”